Case studies

How we approach a store.

These are concept case studies for fictional brands. They explain our thinking and do not report client results.

Rowan & Vale

Fashion buyers judge quality from photos. A store must show material, detail and fit, then remove doubts about sizing and returns.

Skincare shoppers compare many similar products. They need to understand quickly what a product does and who it is for.

Decor is an emotional purchase. Buyers want to imagine each piece in their own home before they buy.