Aurelle Skin

Project background

Aurelle is a fictional skincare brand created to show how a beauty store can feel premium and still be easy to shop.

Challenge

Skincare shoppers compare many similar products. They need to understand quickly what a product does and who it is for.

Strategy

Organise the store around a simple routine, and put benefits and ingredients close to the Add to Cart button.

Design approach

Soft natural tones, large product photography and generous spacing create a calm, clinical feeling.

Development process

Planned as a Shopify theme with reusable sections for routines, ingredients and product comparison.

Deliverables

• Homepage and collection design
• Product page layout
• Routine-based navigation
• Mobile-first layouts