Hearth & Stone

Project background

Hearth & Stone is a fictional home decor brand created to show how visual products can sell through atmosphere.

Challenge

Decor is an emotional purchase. Buyers want to imagine each piece in their own home before they buy.

Strategy

Lead with large images, then help shoppers browse by room and material.

Design approach

Earthy colours and editorial layouts give the products space, like a printed lifestyle magazine.

Development process

Planned as a Shopify store with collection filters, gift bundles and clear shipping information.

Deliverables

• Editorial homepage
• Room-based collections
• Bundle section layout
• Mobile product gallery